Making the Most of 2018’s Automotive Predictions

2018 is underway and with the New Year comes a lot of predictions on how the automotive industry will change.  Are you ready for these changes? If you want to keep your dealership in the mainstream with car buyers it is necessary to keep abreast of what is going on in the industry and make…Read More

Spellcheck is not Enough

The age-old saying you never get a second chance to make a first impression may have been coined decades ago but it still remains true today. As a sales associate, that first impression will more often than not be through email or text message due to customers’ contact preferences.  Because so much is lost in…Read More

Are You Doing These Seven Things Before Your Sales Calls?

Talking to prospective customers on the phone is inevitable in the sales industry. If you are comfortable on the phone you are already ahead of many others who do their best to avoid this type of prospecting. Getting on the phone with a potential customer doesn’t have to be a stressful situation, especially if you…Read More

Five Ways to Get Your Sales Strategy Ready for 2018

Buying and selling today, regardless of what your product is, is drastically different now than it was 50 years ago.  Door-to-door selling is a thing of the past and most companies and products have ways to do most of the shopping or preliminary information harvesting online and without the presence of a salesperson. This is…Read More

10 Mistakes You Might Be Making on a Sales Call

Talking to customers on the phone is a valuable tool to have in your arsenal.  This type of contact is also called prospecting calls. Talking to a potential customer on the phone even just for five minutes can give you more information than multiple emails if you know how to handle those calls properly. Oftentimes…Read More

 5 Tips for Successful Phone Contact with Customers

There are several ways to contact prospective customers in today’s digital world. Customers communicate with family, friends, and businesses via email, texting, telephone, and even snail mail.  Despite the popularity of digital communication, there is still a lot of potential in talking to customers on the phone. For the next few weeks, we’ll be focusing…Read More

Three Effortless Tips that Will Get Your Emails Opened

In today’s society, people are busier than ever which makes getting in touch with them a challenge. One of the best ways to connect with your potential and existing customers is through email but it could end up in their spam folder or they could just delete it, thinking you are just trying to “sell”…Read More

Falling Down on the Follow-up

One of the easiest ways to lose a sale is by not following up with your customers.  There is a fine line between pestering them and being there to guide them to the sale. According to statistics posted by Dealer Refresh in August, 20171, as many as 90% of salespeople do NOT follow up with…Read More

Using Lead Information Wisely

Leads are a very important part of any business that sells a product or service.  In the automotive industry, leads are great for matching up dealerships with the consumers who are looking to purchase a vehicle.  The more leads a dealership gets, the more they can pass onto their sales associates and the more cars…Read More

10 Tips for New Sales Associates

Starting a new career in automobile sales can be both exciting and nerve-wracking, especially if you’ve never done it before. If you are new to the automobile industry, you may be thinking about the best way to interact with the customers that come to the dealership. There are many things you can do to be the…Read More